‘We are one Google search away from becoming rich’ they say. This is definitely a true and inspiring statement. If only that search was universal for everyone, and didn’t entail a long way behind and a long road ahead.
There are just so many topics any internet-based business is dependent on these days. It’s great if you have a team of people each focused on their own role, but what if you start a project alone? You’ve got to realise your own limitations – no one person can be an expert in SEO, SMM, Design, Writing, Research, and the niche topic, like Music NFT. And if you are like me, you’ve got to fight the desire to learn what you delegate before you actually delegate it. What becomes clear is the absolute need for prioritisation.
A couple of good practices that I’d recommend everyone to look into are 80/20 principle and Eisenhower matrix. There are other task funnelling techniques, but I’m a big fan of the first one, also called the Pareto principle. My plan is to do a lot at first, see what brings 80% of output in my key metrics, including reach and engagement at first, and then limit myself to 20% of activities that bring it.
Specific to Music NFT world
Key activities I’m involved in today are:
- Build out of this website
- Video making, editing, and publishing
- Writing the blog posts
- Twitter and Discord engagement
- Gathering info from social media, podcasts, and news
- Experimenting with NFT platforms, i.e. minting, listing, listening, buying, selling, etc.
On a more personal note, I have a full-time job and two kids. That’s not extremely accommodating for a good side-hustle. Here’s the distribution of time I’m finding acceptable for myself at the moment:
| Domain | Activity | Daily (min) | Times/Week | Weekly (min) |
| Site | Writing reflections | 15 | 3 | 45 |
| Site | Development | 17 | 120 | |
| Writing tweets | 10 | 7 | 70 | |
| Twitter and Discord | Engagement | 10 | 7 | 70 |
| Learning | 20 | 5 | 100 | |
| Youtube Video | Script Writing | 30 | 1 | 30 |
| Youtube Video | Recording | 30 | 1 | 30 |
| Youtube Video | Editing | 17 | 1 | 120 |
| Youtube Video | Publishing | 30 | 1 | 30 |
| Total | 1.5 hours | 10.25 hours |
The more time you can devote to it, the better, but what I also noticed is that without limits, it’s easy to fall into the trap of never delegating or stopping at the ‘good enough’ as opposed to ‘perfect’. You get worn out by the details you have to go into, you lose the flow and the sight of the target.
The good news is that the more you practice any of the activities, the more efficient you get, and the greater quality your output becomes. Let’s try to stick to the model in the table above, and we’ll see where it goes.
